1. Project Overview
Identity
Web Presence
Social Web Presence
2. Brand Background
Seth posted an opportunity to join him for six months, this is a group of those not selected who looked around and were blown away by the others who were applying and decided to do something about it. These people had big ideas and big visions who exhibited a hunger and humility for learning. This was a group of people who wanted a vehicle to move forward, that vehicle is this group which quickly snowballed into something great!
“If I could give up the time to move to NY, I could change my life without going”
--Roxy Allen
3. Brand Tenets
Brand Promise
A no cost community/platform with a defined start and end, built on a tribe of people who believe that we need you to lead us. Who want to keep you accountable to achieving your dreams and leading. This is an opportunity to create a personalized learning experience where you have to be crazy enough to challenge yourself and work together with like minded people to improve.
Brand Keywords
Community
Vehicle for Change
“Giant white board for people to draw and create!”
--Mark Horoszowski
Brand is Not
Unique Selling Proposition
An unstructured community/platform for you to get out what you put in, where there is a need for you to lead and people who are ready to hold you accountable.
“We are a group of highly motivated people who created program to collaborate and learn from each other. that is truly out of the ordinary”
--Matt Cheney
“People from this group are going to change the world.”
--Mark Horoszowski
4. Brand Audience
“If you're not excited with the idea of self growth this idea is not for you”
--Paul Pettengill
Primary Audience:
Leaders who are ready to stand up who have all the tools and are ready to be pushed to the next level beyond their comfort zones. These are people who are capable of world changing, who have not done it too their personal desired level.
“We are not going in a job wanting to work up the corporate ladder, these are really smart people who understand the power of communities.”
--Matt Cheney
“Their hair is a little messy because they know the experience is worth more”
--Mark Horoszowski
Currently:
“These are the people who are at a point in their life where they want to see beyond what they are doing and find new horizons”
--Paul Pettengill
Strive to be:
Secondary Audience:
1.The bored smart kid in the back of the class.
2.Hesitant Leaders
3.Potential Customers/Employers
5. Design Prompts
Design Keywords
Design Prompts
·Story consistent across all platforms
“It needs to be impressive that is clearly laid out and having people understand what we are doing, show people that we are serious and it's beyond a forum or chat group“
--Matt Cheney
“We should show off this incredible group; there are people here who are brilliant and incredible.”
--Paul Pettengill
“Currently it's difficult to show an outsider what exactly were doing. We should show an incentive to spend their time with us “
--Matt Cheney
Stories to Tell
·Innovative Concept
·Trail by fire
·Friendships built and projects embarked
·Exposure created
6. Phased Project Plan
Phase One
Eight Weeks
Phase Two
Ten Weeks
Web Presence
Phase Three
Six Weeks
Social Web Presence
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